HSA & STATABILITY PROVIDE WEB-BASED REPORTING TO STARWOOD HOTELS & RESORTS

Fort Lauderdale, FL — Starwood Hotels & Resorts Worldwide has selected HSA International and it's strategic alliance partner Statability to provide web-based reporting of telemonitoring and test call data for its corporate owned and managed properties in the United States, Caribbean and Canada. John Shields, corporate director of revenue management operations for Starwood indicated that this is a crucial element of the tactical approach to improving the performance of revenue-generating employees, particularly those in on-property reservations departments, and at the regional call centers.

The use of this system now enables Starwood corporate and property-level management to instantly access information on current performance measures that are considered vital to proactive sales and revenue management practices. Gaps that are detected between actual employee behaviors and established standards can be dealt with immediately, rather than waiting for month-end reports that are typically received via surface mail, facsimile transmission or e-mail distribution. Similarly, employee actions that are identified as exceptional can be instantly recognized and rewarded or reinforced.

According to Michael Hampton, Ed.D. CHE, Chief Executive Officer of HSA, this on-line reporting system provides a competitive advantage for Starwood, in that it allows the company to access current data 24 hours per day/7 days per week. This means that there's heightened responsiveness to the kinds of things that can dramatically impact sales - either positively or negatively. Starwood's corporate, regional and property-level managers and supervisors worldwide can analyze a range of indicators on the activities of employees who influence revenue, and can read the information in almost any language.

The results are made available in a variety of formats and compared with historical benchmarks in real time. This enables Starwood's management team to coach and counsel employees that need help in improving performance and productivity without delay. This process is even further enhanced with an e-mail notification feature. Supervisors are alerted once test calls have been completed, so that they can visit the web site where reports are posted and decide what actions to take.

Michael Goldenberg, co-founder of Statability, notes that the overriding decision for many companies, like Starwood, in making a move to the on-line reporting of data has been the instantaneous access to information. Real time reporting enhances the ability of local management to take pro-active measures to reduce the response time involved in effectively managing employee actions that impact increased revenue generation, customer retention and guest satisfaction. This is the type of tool that the entire organization can use to drive top line revenue, which in turn boosts bottom line performance, and particularly for public companies, builds greater shareholder value.

HSA International specializes in the design, development and delivery of training programs, products and services created especially for the hospitality industry; including workshops, seminars, mystery calls, workplace displays and job aids, operations manuals and other tools for human resources development. You can reach HSA at 954/432-7301 and www.hsainternational.com.

Statability provides customized reporting packages that are delivered via the World Wide Web. These reporting tools enable all levels of management to quickly and easily tap into the company's business results. This instantaneous knowledge allows managers at all levels of the organization to make informed decisions to improve their operation. You can reach Statability at 952/322-5865 and www.statability.com.